Is your site Search Engine Friendly?
There is one important thing
you need to know. Meta tags alone does not give you a high ranking
in the search engines listings. What you need is to combine your
meta tags, titles and your content. You can have the best of
keywords in your tags but you will probably not get a top listing as
long as they are not present on your page.
Most of the major search
engines index every word of your page and compare them to your title
META description and META keywords. In fact some engines probably
don't use the META keywords anymore, so that is why content is
becoming even more important.
The first step in web site
promotion is to identify the words people are most likely to use in
a search for your site. After identifying about 5 to 10 words, write
them up as your keywords and optimize the page using them.
From now on these are the words you should use in your Title, META
description, META keywords list, throughout your page and the ALT
tags when using images.
Keep in mind that excessive
repeating of META keywords could be considered as spamming by some
search engines and you might get penalized with a lower ranking for
that practice. You should also mix your keywords in different
combinations throughout the page and in your ALT tags instead of
using the same phrase over and over again. Also remember to put your
most important keywords as close to the <BODY> tag as you can.
One of the most important
factors to achieve a high ranking in the search engines is link
popularity. It's not only the number of links to your web site that
is important it's also the quality of the links that are important.
A link at Dmoz or
Yahoo is usually
given much more weight than a link from a personal web site. Some
engines are also very found of "on topic" links. Links from sites
that are focusing on the same topic as your site, are known as "on
topic" links. An "on topic" link is also a link that contains your
keywords, in this case an "on topic" link could look like this:
NepaliCommunity.com - A
virtual Nepali Community
There are four important
keywords present in this link. Some search engines will boost your
ranking for keywords that are present in links to your site. It is
also important that your keywords are present in internal links,
because some engines count them as well.
Another important factor to
consider is the use of misspelled words: Misspelled words could
boost your traffic because many people are likely to misspell your
keywords in a search. In a search for a site submission service,
people could search for free search engine submisison, sumit, subit,
search egnine submission, submition, add ULR, saerchengines, etc.
and end up at this page because these words are present at the page
and among the META keywords.
