Search Engine Promotion For
Higher Ranking - META Tags
The Title is the most
important place to put your keywords, but be careful and limit the
Title to fewer than 15 words including your top keywords. It's
important that your Title is as descriptive as possible and that it
focus on what your page is all about, for two obvious reasons.
1. This is the title that
will come up in a search, and you would want to attract people,
not scare them away with a lot of keywords that makes no sense.
Also, if a surfer clicks on your link and the Title differs from
your content he's likely to leave the site.
2. Your Title should reflect
the content of your page for better ranking in the search engines.
It makes your site "relevant" to your Title.
Example: <title>NepaliCommunity.com - A virtual Nepali
Community</title>
The META description is
used by some search engines as a summary of what your website is
about. Put your keywords and key phrases here and make sure that
they are present on the page as well. You should not use more than
200 characters in your META description.
Example: <meta
name="description" content="Your site description here.">
META keywords are not
used as frequently by the searchengines as they used to be, but
there is no reason not to use them. Use no more than 1000 characters
and separate each keyword or key phrases with a comma. Remember that
each of your keywords should also be present at your page for higher
ranking, and to avoid being caught for spamming.
Example: <meta name = "keywords"
content = "Keyword1, Keyword2, Key phrase, etc.">
To simplify the process of
making META tags use free
META Tag Generator and cut and paste the results in the source
code of your pages. Remember that all tags (Title, Meta description
and Meta keywords) are placed between <head> and </head> in your
document.
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